Game prices and their potential to get a bit steeper have been big talking points so far this year, but EA says it doesn’t have any plans to change how much it charges for its games “at this point”.
This soundbite comes as the debates as to whether GTA 6 might become a harbinger of industry-wide price rises, should Rockstar and Take-Two opt to market it at on the higher end of the ‘gimme your money’ scale, as well as in the aftermath of Nintendo provoking entire chats worth of calls to ‘DROP THE PRICE’ with its Switch 2 stuff.
So, EA’s execs were naturally asked about price points during the company’s latest earnings call, which saw it reveal that Split Fiction’s shifted four million copies and provide an update on the next Battlefield.
After noting how “pricing power” (there’s one for your corporate jargon bingo has changed over the years, EA CEO Andrew Wilson said the following: “At the end of the day whether we’re doing something that costs a dollar or we’re doing something that costs $10 or we’re doing something that costs $100, our objective is always to deliver incredible quality and exponential value for our playerbase. And what we’ve discovered over the course of time is whether we can marry quality and value together, our business is strong, resilient and continues to grow.”
Then came the bit you’ll actually want to pay attention to, with CFO Stuart Canfield having added that EA has “reflected no changes in our current strategy at this point”. So, no big price jack up as of right now.
You’d hope so, given this is a company that continues to make plenty of cash as is, boasting in these latest earnings that its EA Sports section recorded “another record net bookings year” during the 2025 financial year.
“The incredible success of College Football and the enduring strength of FC drove another record year for EA SPORTS, while The Sims capped FY25 with a historic Q4,” Wilson said in the release about these latest results, “As we look to the future, we’re confident in our ability to execute across a deep pipeline — beginning this summer with the highly anticipated reveal of Battlefield, a pivotal step in delivering on our next generation of blockbuster entertainment.”
Cool, man. Couldn’t you have let Codemasters keep making rally games in that case? And maybe not laid off those BioWare folks? I get it, I get it, that money’s somehow different to this money.
