Trying to work out which slides you must have in your pitch deck for 2025?
Perhaps you’re at the start of your business journey, and you want to bring your product to market.
Or maybe you’ve started to make some sales, and you want to scale your brand up and take it to the next level.
Here, I will talk you through the 10 slides you need to include in your pitch deck, as well as the key points you need to include in each slide.
Short on time? Here are the key takeaways
- Title slide: Include your company name, tagline, and contact info to make a strong first impression.
- Problem slide: Highlight the pain point you’re solving. Keep it clear and relatable.
- Solution slide: Show how your product or service solves the problem effectively.
- Product or service slide: Give a quick overview of your offering: features, visuals, and benefits.
- Business model slide: Explain how you make money and why it’s sustainable.
- Go-to-market slide: Outline how you plan to attract and retain customers.
- Competitor slide: Show who else is out there and what makes you stand out.
- Team slide: Highlight your team’s relevant experience and why you’re the right people.
- Finances slide: Share key numbers and funding needs—keep it simple and realistic.
- Why now slide: Explain why this is the right time for your business to take off.
10 Must-Have Slides You Need For An Impressive Pitch Deck
Let’s dive straight into the essential slides you need in your pitch deck to turn your business idea into a business dream.
A great title
First off, what’s a good pitch deck without a great title slide?
Think of the title slide as your first opportunity to impress. A great title slide can be the make or break for some investors, as you have a split second to capture their attention or lose them for the entire presentation.
A great title slide commonly features your brand name, logo for professionalism, and a strong tagline that highlights your mission statement.
That tagline should highlight what you will cover in your pitch deck and not overly promise and underdeliver.
What’s the problem?
Once you’ve nailed your title slide, it’s time to consider your problem side.
What is it that your product or service is trying to resolve?
The pain point slide should identify the common problem that your target audience faces and also highlight why there should be some major urgency put towards solving it. You want to create a sense of urgency and highlight the true significance of the problem your audience is experiencing.
How can it be solved
Once the problem has been identified, it’s time to explain how your product or solution solves it. Here, spend time going into details where necessary, forming a clear narrative that your business solves this issue, is of high demand, and is a no-brainer when it comes to profitable investments.
How your product or service does just that
But you can’t just tell your audience that you can solve the problem with your product or service, you need to show them.
In this slide, you can identify and explain the benefits, key features, and unique selling points of your particular solution.
The business model slide
Money talks, and that’s exactly what the business model slide is all about. Investors want to understand how your company plans to generate profit. Use this slide to break down your revenue streams, pricing model, and sales channels. It’s your chance to prove that your venture is financially sound and built for long-term success.
The go-to-market slide
Your customer acquisition strategy is key, and that’s the focus of the go-to-market slide. Use it to outline how you’ll market, sell, and distribute your product and how you plan to win over and keep your ideal customers. This slide gives investors a clear view of the actionable steps behind your growth plan.
What about the competition?
The competition slide shows you know the landscape (and how you stand out!). Acknowledge your competitors, then highlight what sets you apart. This slide proves you understand the market and have a clear edge in your positioning.
Who are they investing in?
While understanding the competitive landscape is important, it’s not as important as ensuring potential investors understand your team.
After all, that’s who they’re going to invest in, so you need to ensure they are confident in the experience, passion, and skillset your team has to offer.
Focus on aspects that investors want to see, such as experience, success stories, and any additional value they bring to the business (think, acquiring customers, creative marketing, and so on).
The financial projections
Okay, so far, you’ve likely highlighted the problem, impressed with your business model, team, and market research, and investors are seriously considering working with you.
Now it’s time to seal the deal with your financial projections. That means showing off detailed revenue forecasts, expenses, and your break-even point. Venture capitalists want to ensure there is an exit strategy in place and that they can be confident that they’ll make their money back and more.
When pitching your potential revenue model, don’t be afraid to use detailed competitive analysis to back up any statements.
Why now?
Lastly, you need to finish your pitch deck with a sense of urgency.
After all, if you’ve just made a killer pitch, now is the time to strike while the iron is hot! The last thing you want is to lose the momentum you’ve generated and ultimately lose sales or investors.
That’s where the why-now slide comes in, highlighting marketing trends, outlining why this market opportunity needs to be taken now to gain a competitive edge, and pushing venture capitalists to act now.
The Importance of a Great Pitch Deck
Having a high-quality pitch deck ready is something you certainly shouldn’t take lightly. A winning pitch deck can be the difference between potential investors backing your business venture and walking away from the negotiating table.
Venture capitalists want to ensure you have a true competitive advantage and have conducted the relevant market research. A pitch presentation is the perfect place to convince investors of your unique selling proposition, raise money to take your business model to market, and turn your business dreams into a reality.
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