Business

Personalizing your customer journey is one of the most important aspects of both short and long-term success. Yet many founders...

When starting a business, most entrepreneurs will focus almost all their efforts on sales, and for good reason. After all,...

Trying to prove to new customers that your startup project is authentic can be trickier than you might think. After...

Having social proof has never been so powerful for startups.  In a world where many aspects of businesses can take...

How many episodes of Shark Tank have you watched where the contestants are faced with the questions, “But what’s your...

Creating a brand tone of voice isn’t as easy as putting pen to paper. Whether you’re an entrepreneur, a small...

What is a silent partner? No, it’s not as sinister as a silent assassin; a silent partner can be very...

A subscription box model is essentially a personalized delivery of products that get delivered to customers on a recurring basis. ...

Effective retargeting campaigns are a powerful way to re-engage potential customers who visit your website or social channels to drive...

Whether you’re a startup or a global powerhouse, hopping on the podcast bandwagon is a smart move to boost your...