Korea’s First Global Beauty App to Curate K-Beauty Luxury for Less

Shopping for beauty right now is overwhelming. TikTok is full of mysterious serums and unverified miracle ingredients, Instagram is pushing new brands daily and  big-box stores — while dependable — is mostly stocked with the same usual suspects. And if you’re into K-beauty, you already know the best products often haven’t even landed in the U.S. yet. That’s where YLESS comes in, offering a more direct, curated way to discover what’s actually worth your skin (and your money).

YLESS is a just-launched shopping app that cuts through the clutter and connects U.S. beauty lovers to over 1,000 K-beauty products across 20 brands that have never been available stateside — until now. Unlike other platforms that simply resell or repackage the same handful of trending items, YLESS partners directly with Korea’s top manufacturers — the same behind-the-scenes names trusted by major global brands — to source rare, emerging and high-performance skincare and makeup. It’s like having your own personal plug in Seoul.

The app is sleek, smart and — bless —organized. You can shop by skin concern (like anti-aging or brightening) or product type (think cleanser, SPF, lip oil, etc.), which makes discovery feel fun and actually helpful instead of overwhelming. But what really sets YLESS apart are two exclusive offerings: Wink and First-Try.

The Wink collection is where YLESS really flexes. These are luxury-level dupes that aren’t just copycats—they’re glowier, smarter, and made to perform better. Like the AVANJUNE Winter Camellia Serum, which has all the vibes of a Chanel serum but with more antioxidants, more soothing ingredients, and zero stickiness. It’s packed with both Camellia leaf and flower extract for double the calm and firm, plus catechins for elasticity and wrinkle control.

Then there’s the First-Try lineup, aka where K-beauty goes next. These are brand-new formulas you’ve literally never seen before, like BLAC3 Blood Drop Lip Oil, a two-layer lip tint suspended in moisturizing oil that looks like floating drops of vampire blood (in the best way possible). It’s bold, nourishing and genuinely exciting — everything beauty shopping should be.

If your skincare shelf is looking a little stale  or if you’re tired of chasing trends across ten tabs and three apps — download the YLESS app and let Seoul’s top beauty secrets come straight to your doorstep.