By Kevin Anderson
Some of the survey findings noted by Eeman include:
🆕 Most publishers (49%) are just starting to use AI.
However, only 8% are not using AI yet, while 30% are increasing their use. But only 13% of publishers classified their use as advanced.
🧗 The biggest challenge facing publishers with AI is a lack of technical talent (60% of respondents). But they also reported a range of other obstacles, including:
• Editorial controls and accuracy (56%)
• Ethical and legal concerns (50%)
• Integration with existing systems (48%)
• Cost and resource constraints (43%)
• ROI uncertainty (34%)
📣 He also found a gap between the perceived importance of AI versus how helpful it has been.
• 84% of survey respondents said it was important for time savings, but only 59% said it is actually helpful right now.
• 82% were looking to AI to drive productivity increases, but only 47% had seen it as helpful yet with delivering efficiency.
• 74% thought AI was important to deliver better user experiences, but only 27% were finding AI helpful with better UX currently.
Most respondents report difficulty in measuring value
The biggest gaps between importance and the current state of usefulness with AI were related to commercial outcomes.
• Cost Savings – 73% thought it was important, versus only 19% currently seeing AI as helpful
• Revenue generation – 60% thought AI was important in increasing revenue, but only 13% were currently seeing AI as helpful with it.
Some of these gaps might be due to a struggle to measure the ROI of AI. 91% of respondents say measuring the value of using AI was either difficult or very difficult.
However, a majority (57%) said the investment in AI justified the cost.
About the author: Kevin Anderson is the App Strategy and Industry Insights Director for Pugpig.
